By Michael Melilli, Director of Environmental Design, PlainJoe Studios
Whenever we begin a new project, be it a children’s space or a church lobby renovation, the first thing we do is sit down with the project’s decision makers, the architects of the organization’s DNA, and nail down the Big Idea, the space’s Story. (Yes, that’s Story with a capital “S”.) This, above all else, is the key to an impactful project and has to happen first; before a single concept sketch is doodled, color palette examined or technology considered.
“But why?” we’re so frequently asked. “Does a place really need a story?” The answer is a resounding yes.
Photo provided by PlainJoe StudiosStory has always been the basis of human communication. When your significant other tells you that they had a terrible day, you expect them to give you a narrative account of what happened. It’s how we come to understand their current emotional state. It’s the Story that connects us and allows us to empathize with what they’ve experienced. The vast majority of our leisure time is spent centered around Story. We read, go to movies, and gather with friends to share the Stories of our lives while we enjoy a meal together. Children are taught life lessons through fables; the Story allows them to internalize the message being delivered. Christ himself taught with parables; allegorical Stories meant to convey a larger truth.
Story offers people a deeper understanding of their lives and each other and ultimately ties them together. At the center of every community, no matter how big or small, is a shared story.
Photo provided by PlainJoe StudiosThere’s a reason Disneyland has had such a powerful effect on countless generations. On one level the rides and attractions are all Story based. You’re invited into the Temple of the Forbidden Eye to search for Indiana Jones; to, in essence, become a part of a Story that you’ve likely thrilled to in the past. You’re given the chance to fly to Never Never Land with Peter Pan or take on the Death Star with the Rebel Alliance. However, beyond the Stories we all know and love, you’re invited to create Stories of your own; lasting memories and shared experiences for you and your loved ones to share for years to come.
Photo provided by PlainJoe StudiosA space without a Story is just an empty building. Your space needs to tell your Story; otherwise it’s just four walls and a roof, no matter how cool it looks. Dig deep, ask who you are and what your mission is and decide what you want your space to say about you to those who visit it.
On a practical level, a space’s Story serves as a guide against which all design decisions need to be measured. This can be very literal; in a futuristic space themed children’s area the Story tells us that a ‘57 Chevy doesn’t work as a thematic element. The principle stays true even if the Story isn’t as thematically specific. A church coffee shop’s Story may be that it’s a place of calm and refuge for the busy community around it, a place to gather, reconnect, and rest. As you make design decisions you’ll now know that busy fabric patterns aren’t the right choice for the booth seats and cacophonous colors should probably be saved for a future project. There’s literally not a single design decision that won’t benefit from Story.
Set your Story, follow the Big Idea and design with intention. In the end you’ll have more than just a hip new space; instead, you and your guests will discover a place that is a powerful reflection of your church and your mission.
Photo provided by PlainJoe Studios
Join Michael Melilli and Johnny Davis at ALIGNMENT4 to learn how you can capture your "Story" in the design of your ministry space.
If you would like more information about the upcoming ALIGNMENT4 conference or to register, simply visitwww.cornerstoneconferences.com or call 888-595-7360.